Orthodontists Market to Adults with Five Million Dollar Campaign

American Association of OrthodontistsHat Tip: NY Times

From 1994 to 2010, the number of Americans 18 and older getting braces or some other teeth-straightening treatment from an orthodontist has jumped 58 percent, to 1.1 million from 680,000 annually, according to the American Association of Orthodontists.

Over the same period, the number of patients under 18 increased at a slower pace of 15 percent. In 2010, adults accounted for 22 percent of patients, up from 17 percent in 1994.

Now orthodontists are introducing what they say is a first — a national advertising campaign pitched primarily to prospective adult patients. New commercials from the association show adults almost exclusively.

They are using an estimated $5 Million dollar budget to execute a campaign targeting adults that need braces and want to straighten their teeth. This campaign consists of mostly TV commercials on TLC, Bravo, and the E channel.

Dr. Michael B. Rogers the president of the American Association of Orthodontists was quoted in the NY Times article saying the following.

“We’re trying to emphasize the adult market and show how good they’re going to look and how much self confidence that’s going to create,” said Dr. Michael B. Rogers, the president of the American Association of Orthodontists. “There are many adults on the fence and we want to show them the benefits of braces.”

“Some will go right into treatment with their children, and there will be a mom along with her two kids in the treatment bay,” Dr. Rogers said.

Dr. Rogers, who has been in practice for 38 years, with offices in Augusta and Thomson, Ga., said adults accounted for about 5 percent of his patients when he began, compared with as many as 25 percent today.

The cost of orthodontic treatment — including conspicuous or inconspicuous braces and clear aligners — ranges from about $5,000 to $6,500 in Dr. Rogers’s practice. The average duration for treatment for all orthodontic patients is 22 months, according to the American Association of Orthodontists.

Among Dr. Rogers’s adult patients, about half are parents who decided to get treatment after bringing in their children for braces, with some even deciding to do so concurrent with their children.

If you are an Orthodontist and want to extend your own campaign locally for your practice give us a call to discuss an online orthodontic marketing campaign. There are more and more new patients searching Google for a local orthodontist then ever before and we can position you on the first page of the search engines in your local area.

Dental SEO or Dental Search Engine Optimization

Dental SEO or sometimes referred to as Dental Search Engine Optimization is when you want to get your dental website ranked high on the search engines. The best search engine with the most traffic is Google but there are other smaller search engines like Yahoo and Bing that will also help get you traffic from new patients searching keywords related to what they need from your dental practice.

The problem for most dentists is they have a website that is brand new or never designed properly with SEO in mind. There are elements of your website that can help improve the exposure you get from websites like Google that can impact your business and help you grow.

Some of the fundamental elements of “on page SEO” which is search engine optimization element of your websites you can control are the Site Title, Meta Description and Meta Keywords. Meta Keywords don’t matter as much but if you use keywords within your website and define every page you use as a useful and user friendly page that has content and natural looking keywords within the page that can help new patients this will help your website rank a little better with site like Google.

The biggest part of SEO is “off page SEO” which is how popular your website is with other websites on the web. In other words how many website link to your website that are trustworthy, have domain age (meaning they are websites that have been around a long time), and are relevant to your website. And example of relevancy is the content of the website that links to you is dental related or has content that related to your website. Another important part of “off page SEO” is when the link to your website from another website has the keywords that is important to you in the link. An example would be if you were a “Orthodontist Peoria, AZ” or a “Dental Implants Ewing, NJ” and you wanted to show up on the first page of Google the keyword text that links to your website will influence the ranking of those keywords.

This is just a quick summary of the basic points of SEO for dentists but it is continously changing and now with social media, personalization, and universal search Google is looking at a holistic view of your website and it is import to have every element from the foundation and a WordPress Website Design to SEO and continuous internet marketing strategy in place.

That is why it is wise for a dentist to hire a dental internet marketing company that can keep your website and internet presence up to date for you every month while you don’t lose any money not being behind the chair.

Dental Websites For Dentists

Not only can we handle all of your marketing and become your “Outsourced Dental Marketing Department”, we can also redesign, refresh or completely build a new dental websites for your practice. We build the best dental websites for dentists across the country.

We use the latest technology and platforms to make your website stand out and perform well with search engines and social media. WordPress is one of the best content management systems available with over 15% of the TOP websites online using it. Some of the websites built on WordPress you might know are TechCrunch, The Ford Story, Mashable, NFL Blogs and CNN Politics

We have a WordPress Website Design company that we own because it is so popular we built this company to handle the demand for WordPress websites. So not only do we know how to market your dental practice online we can help give you a better foundation for your website or build more websites for you so you have more chances to get new patients.

Call us toll free at (888) 863-7421 or (480) 704-4783 for a free quote on web design or Internet Marketing.

Local Dental Internet Marketing

More and more patients are searching online in their local area for a dentist that can help them with their dental health. From finding a dentist that takes CareCredit to a cosmetic dentist that does veneers. They are searching local keyword phrases on Google, asking friends for recommendations on Facebook or Twitter, and looking at reviews and then searching the names of dentists looking at what other sites your name is on.

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It’s time to stop wasting 2,3,5,7k a month on Print Yellow Pages that people throw away, TV that people fast foward through, and Radio that they tune out or listen to Satellite radio and start targeting new patients online with smart localized marketing strategies that are all trackable with our technologies.